New research into mainstream Maori television programmes shows that programmes about and by Maori for a broad audience can have a positive impact. The research, conducted by Hinewehi Mohi, Stacey Morrison and Scott Morrison, working with Tim Thorpe, was commissioned by NZ On Air to contribute to the broadcast funding agency’s policy making.
Mainstream Maori Programming discusses the history and current output of Maori programming on mainstream channels. The researchers sought the views of industry professionals, gained insights from a public online survey, and reviewed the history of this programming.
