Netflix measures TV addiction

Countering an image of a nation of couch potatoes, Netflix has discovered that Australians are slower to become addicted to a series than viewers in other countries.
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True fans ​are one of the most precious commodities of the 21st century, since they drive the internet and the internet drives everything else. 

So knowing what it takes to build a fan is valuable research for any creative producer or distributor.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.