The Australian Home Entertainment Distributors Association (AHEDA) is a peak body representing a variety of companies partly involved in this market. They include Madman, Defiant Screen Entertainment, Paramount Home Media, Roadshow and Walt Disney.
Now it has popped up with a week-long Movie Frenzy campaign from 5 – 11 March, which says, ‘For one week only, you can buy or rent the latest and greatest movies at home for unbelievable prices. From recent hits Tenet, Unhinged and Trolls World Tour, to hundreds more, including The King of Staten Island, After We Collided and Sonic the Hedgehog. Simply head to your favourite digital platform below to view the entire selection. No subscription required (excluding Foxtel)’.