Movie Frenzy puts fat in the long tail

Distribution companies which used to rely on cinemas have been building ways of putting a tiny bit of icing on the cake by setting up camp in streamerland.

The Australian Home Entertainment Distributors Association (AHEDA) is a peak body representing a variety of companies partly involved in this market. They include Madman, Defiant Screen Entertainment, Paramount Home Media, Roadshow and Walt Disney.

Now it has popped up with a week-long Movie Frenzy campaign from 5 – 11 March, which says, ‘For one week only, you can buy or rent the latest and greatest movies at home for unbelievable prices. From recent hits Tenet, Unhinged and Trolls World Tour, to hundreds more, including The King of Staten Island, After We Collided and Sonic the Hedgehog. Simply head to your favourite digital platform below to view the entire selection. No subscription required (excluding Foxtel)’.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.