Ford v Holden: a rivalry brought to Australian screens

Get set for a tale or rivalry, innovation and revving engines.

WildBear Entertainment and Park Circus today announced the theatrical release of Ford v Holden, a feature-length documentary unpacking the fierce rivalry of the two iconic Australian car brands, set to arrive in Australian cinemas on 19 October.

Funded with the support of Screen Queensland, Ford v Holden is the follow-up to producer Veronica Fury’s 2020 AACTA nominated feature Brock: Over the Top.

‘This important essay film embodies the love affair Aussies have with their cars,’ said Fury, ‘and covers the fierce tribal rivalry between Fords and Holdens – you were either one or the other.’

From the early days of the automobile industry to the present, Ford v Holden delves into the history, technology, and culture of these rival companies and their impact on the Australian psyche and automotive landscape.

Narrated by Shane Jacobson, the film features interviews with experts, historians, broadcasters and former employees of both Ford and Holden, as well as rare footage and photographs from the archives, diving into the design and engineering innovations that have driven the companies’ success, covering the marketing strategies and advertising campaigns that have helped to build their brand identities.

Ford v Holden is in Australian cinemas from 19 October.

Paul Dalgarno is author of the novels A Country of Eternal Light (2023) and Poly (2020); the memoir And You May Find Yourself (2015); and the creative non-fiction book Prudish Nation (2023). He was formerly Deputy Editor of The Conversation and joined ScreenHub as Managing Editor in 2022. X: @pauldalgarno. Insta: @dalgarnowrites