How do you make money from documentary and factual content on digital platforms? If only it were as simple as uploading it to Youtube and waiting for ad money to roll in. Unless you’re lucky enough to go viral, you’ll need to strategically access channels with huge subscriber reach and complex data and analytics.
This AIDC session featured Alex Hryniewicz, Head of Owned Channels at Little Dot since late 2018. He oversees a team of 15 staff working across 20-odd channel brands which commission, produce and also syndicate content to 3rd party VoD services. Prior to Little Dot he was Head of Multiplatform at Maverick Television and developed and produced the BAFTA-award winning Embarrassing Bodies series, and co-developed cross-platform comedy series Was it Something I Said? for Channel 4.