Cracking the Code: Cashing in with Online Documentary Content

Find the right channels, expect modest returns and hold onto your rights. Key takeaways from this AIDC session.

How do you make money from documentary and factual content on digital platforms? If only it were as simple as uploading it to Youtube and waiting for ad money to roll in. Unless you’re lucky enough to go viral, you’ll need to strategically access channels with huge subscriber reach and complex data and analytics.

This AIDC session featured Alex Hryniewicz, Head of Owned Channels at Little Dot since late 2018. He oversees a team of 15 staff working across 20-odd channel brands which commission, produce and also syndicate content to 3rd party VoD services. Prior to Little Dot he was Head of Multiplatform at Maverick Television and developed and produced the BAFTA-award winning Embarrassing Bodies series, and co-developed cross-platform comedy series Was it Something I Said? for Channel 4.

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Rochelle Siemienowicz is the ArtsHub Group's Education and Career Editor. She was previously a journalist for Screenhub and is a writer, film critic and cultural commentator with a PhD in Australian cinema. She was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates' and has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, will be published by Midnight Sun in 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk