The US studios are hurrying up and waiting with a number of 3D releases during the predicted box office decline accompanying the World Cup. Here, as elsewhere, the rush continues to create more digital and 3D capacity in cinemas, and it just got a little bit easier.
Christie, which has the bulk of the worldwide market when it comes to projection (roughly around 2/3 according to their own estimates) has struggled to keep up with demand since the pre-Avatar wave hit.
