The government plans to spend $4 million on TV advertising for a power-saving campaign that will run for a year. The campaign will screen across the free-to-air networks at the same time, three days a week. No doubt they got good rates for a campaign of this size, especially in the current economic climate, and for viewers there’ll be no avoiding it. Or will there?
New Zealanders haven’t really got the hang of time-shifting yet as, except for the good old days of recording programmes on VHS, the devices have arrived here much more slowly than they have in other countries.
