SWANA Film Festival director: ‘I just want people to have fun’

Hajer Al-awsi, an Iraqi-Australian producer, has taken the reigns on reshaping the Arab Film Festival into the SWANA Film Festival: a three-day event for Southwest Asian and North African films.

Hajer Al-awsi is an Iraqi-Australian writer and creative producer. With a history of curating and marketing art exhibitions and festivals, she joined forces with Western Sydney’s Arts and Cultural Exchange (ACE) to direct the very first SWANA (Southwest Asian and North African) Film Festival.

The first thing we looked at was the old model of Arab Film Festival and how things were run there. They decided things by committee, which we decided to emulate – because you need to have a lot of perspectives in the room. So we put out a call out for six curators to come on board and we ended up with a really nice range of voices.

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Silvi Vann-Wall is a Melbourne-based journalist, podcaster, critic and filmmaker who loves frogs and improv comedy. They were the ScreenHub Film Content Lead from 2022 to 2025. Twitter (X): @SilviReports / Bluesky: @silvi.bsky.social‬ / Website: silvireports.com