Like, Comment, Subscribe: Australian TikTok creators talk about engagement

Sam Cotton's cute 'Ani-mates' won the $15,000 TikTok pilot pitch comp at Screen Forever, but across several panels we heard from creators and execs about how to engage in less than a minute.

How much can you communicate in less than one minute? A lot, as any advertiser or short filmmaker knows. But for those of us over the age of 30, the idea of genuine storytelling on phone screens, in less than one-minute snack-bites, feels, well… so convince us.

The appeal of TikTok remains baffling to many a Mum and Dad, but if there was one take away from Screen Forever’s  panels around ultra-shortform content, it was: ‘Get over it, and let them get on with it.’

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Rochelle Siemienowicz is the ArtsHub Group's Education and Career Editor. She was previously a journalist for Screenhub and is a writer, film critic and cultural commentator with a PhD in Australian cinema. She was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates' and has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, will be published by Midnight Sun in 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk