Telegraph v SMH: because we love a stoush

Some lovely snakey use of stats in circulation wars...
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Some lovely snakey use of stats in circulation wars…

NOVEMBER 11, 2010: Circulation of The Sunday Telegraph dropped below 600,000 to 597,788 if you use News Ltd’s logic of excluding bundled, event, hotel, airlines and education sales.

News Ltd excluded these circulation categories to make an incorrect claim that The Daily Telegraph outsells The Sydney Morning Herald on Saturdays.

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