SPAA’s Melbourne seminar on ‘Understanding Your Audience – Reducing Risk and Maximising Your Reach’ is running on July 6th. It is a masterclass on this crucial topic presented by John Berenyi, MD of Bergent Research.
Understanding your audience properly and knowing what they want and how they react to and understand your production is crucial.
Effective audience research is not about infringing on the producer’s creativity. Good research can help you fine tune and improve your creative vision. It can also help you reduce risk and maximise box office and audience reach by giving you the skills to understand your audience properly.