As part of the newly introduced 360 Strand, the Screen Producers Association of Australia (SPAA) Conference will will highlight digital approaches to the audience.
A new report on moviegoing habits by Stradella Road, the US entertainment marketing firm founded by guest speaker and former New Line web expert Gordon Paddison, will be delivered on the opening day Wednesday, 18th November. The key message being that if marketers are wanting to access the younger demographic then they need to embrace social networks.
