Fox Atomic, the new youth-focused division of Fox Filmed Entertainment, announced today the winner of its first “15 Gigs of Fame” online casting contest. Stuart MacArthur, a 24 year-old from Anaheim, Calif., will receive a role in Fox Atomic’s re-imagining of the 1984 classic “Revenge of the Nerds,” to be released next year. “Words cannot express how thrilled I am to have won a role in ‘Revenge of the Nerds,’ said Stuart MacArthur.
Foxatomic.com, the company’s interactive broadband channel, kicked off the contest in July at San Diego’s Comic-Con International, home of North America’s largest comic book and pop culture convention. Using The Blender, an online video editing and viewing feature designed by Fox Atomic in partnership with Jumpcut.com, over 1,500 Comic-Con participants auditioned at specially designed kiosks in the Fox Atomic booth for their “15 Gigs of Fame” and a chance to win a role in the upcoming movie. The online community voted for the top ten winners, from which Fox Atomic ultimately chose the grand prize winner. According to David Glanzer, Director of Marketing and Public Relations for Comic-Con International, “We were excited that Fox Atomic chose Comic-Con to launch this creative endeavor, and with non-stop auditions throughout the show it was obviously a great pairing.”
Foxatomic.com is a unique entertainment destination for 17-24 year olds. The site features several interactive programs that build community around the studio’s movie and entertainment releases. Dedicated to giving users access to the behind the scenes world of a major Hollywood movie studio, foxatomic.com communicates directly with its audience to encourage participation and creativity online. Fox Atomic also plans to feature “15 Gigs of Fame” promotions for all of its upcoming films, including “28 Weeks Later” and “The Comebacks,” a sports comedy. John Hegeman, COO of Fox Atomic, says, “This type of promotion embodies the sprit of Fox Atomic; we want our core audience to be a part of the movie experience from development through release, and we couldn’t be more thrilled for our winner.”
About Fox Atomic
Fox Atomic is a culturally branded entertainment company that produces and markets theatrical movies and digital content targeting the 17-24 year old demographic across all media platforms, with a goal to produce and acquire eight films per year focusing on a mix of genres. Fox Atomic has its own production and marketing operations, while films are distributed by Twentieth Century Fox. Fox Atomic was created in 2006 as a unit of Fox Filmed Entertainment.
About Comic-Con International
Comic-Con International, held in San Diego, is the largest comic book and pop culture event in North America. Founded 36 years ago, the event features every major comic book publisher, as well as key toy manufacturers, video/online and collectible game companies, and major motion picture studios with presentations on all aspects of comic books, toys, gaming, film, television and popular arts.