Creatives – try the Know, Like, Trust framework for success

When building work contacts, why not try an approach that champions both strategy and humanity?
Don't be the world's best-kept secret. Image: Shutterstock.

Sales and marketing. Two cringe-inducing words for most creatives. 

While it would be magic to exist in a world where simply being awesome at our craft was enough, this – in reality – is unlikely to be the case. 

As a result, we do need to spend some time considering sales and marketing as it applies to our specific vocation. Fortunately, we can make this task less of a chore if we look at it through the well-worn Know, Like, Trust framework. The KLT framework can even help us uncover (and then double-down on) our unique strengths and opportunities. 

Unlock Padlock Icon

Unlock this content?

Access this content and more

Tahlia Norrish (@tahlianorrish) is an Aussie-Brit actor, writer, and current MPhil Candidate at the University of Queensland's School of Sport Sciences. After graduating from The Liverpool Institute for Performing Arts (Distinction, Acting & Musical Theatre) and Rose Bruford College (First Class Hons, Acting), Tahlia founded The Actor's Dojo — a pioneering coaching program centred on actor peak performance and holistic well-being.