As the moment arrives, SBS replaces this older brand expression..
Join in invites all Australians to experience, explore and celebrate diversity in all its forms, and will commence as the world spotlight shines on Brazil for the 2014 FIFA World Cup™, live and exclusive on SBS.
As 32 countries come together for the pinnacle global sporting event, the Join in brand campaign will launch during the Socceroos’ first match in the 2014 FIFA World Cup™ on Saturday 14 June, which airs from 8:00am on SBS ONE.
