Netflix's new 'Play Something' feature is for the indecisive

(Premium content) Premium content

Netflix is introducing a feature that will let you put the decision-making into an algorithm's hands, if you want to.
From today, streaming giant Netflix is rolling out a new feature called ‘Play Something’, which takes the viewing decision out of your hands.

After a series of trials last year, which included Netflix Direct, a traditional-style linear channel in France, and Shuffle Play among a sample of users, Play Something will be available for all subscribers to use.

With Play Something, Netflix uses its algorithm to immediately queue up a film or series you’ll likely be interested in based on what you’ve watched before. If you’re not satisfied, Netflix also lets you click again to ‘Play Something Else’ to start watching a new series or film, something from your list, or anything you’ve partly viewed.

As it currently stands, Play Something is coming to Netflix’s smart TV apps first, followed by other versions including computers and smart devices, so you may not see the new feature just yet. It does not appear to be on desktop or Apple devices in Australia at the moment.

When it’s available on your device, the Play Something button will appear either underneath your profile name, after scrolling to the tenth row of the Netflix homepage, or in the navigation menu.

Chris Button

This content is only available to members of screenhub

Join Now for instant access!

A subscription to screenhub will enable you to:
  • Access the most comprehensive jobs board for the screen sector, with hundreds of positions posted weekly
  • Keep up to date with the latest industry news
  • Access thousands of members-only features, articles and guides
  • Be in the know with upcoming events and exhibitions added daily
  • Learn how and where to get grants, with the most extensive grant finder

... and much, much more.

Join Now and join the Australian screen community today