News

One pig proves that ideology is only skin deep

The story of Peppa Pig in China is an instructive tussle between capitalism in a one-party system, and the enduring power of entertainment to deliver profits.

7 Feb 2019

ScreenHub

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Digital

Peppa Pig the movie poster for Chinese consumption. It will be released for the diaspora over the next two weeks. Image: co-producer Alibaba.

Once upon a time, Peppa Pig looked like this:

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