How do you grow an international audience for two larrikins and their daggy backyard humour? Valleyarm MD Mark Ashbridge talks channel management, IP protection and monetisation as we take notes.
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Digital
Image: Look out world. Hamish & Andy. Source: Soundcloud.
Hamish Blake and Andy Lee, the best mates with the gift of the gab and a penchant for silly stunts, already have a considerable social media empire. Since forming their duo in 2003 they’ve moved with good-natured ease between radio, TV, podcasts and YouTube. You’ve probably seen them screaming in pain as they subject themselves to being eaten alive by bullet ants, being literally tied together for a week.
Rochelle Siemienowicz is the ArtsHub Group's Education and Career Editor. She is a journalist for Screenhub and is a writer, film critic and cultural commentator with a PhD in Australian cinema. She was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates' and has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, will be published by Midnight Sun in 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk
