Two years ago, the official censorship branch of the Chinese government was punishing channels for broadcasting too many shows which were “excessively entertaining”. Dr O’D watches a headline player who is part of the charge past that kind of thinking.
Attention to the screen production industries in China is growing by the year at the Asian Television Forum and Market and Screen Singapore. This is hardly surprising given television alone has an audience reach of between one and 1.2 billion viewers. Large numbers of this audience, too, are experiencing a growth in disposable income that hovers in the high single digits, year on year. These billion plus viewers are fast becoming, if not wealthy, then at least, financially influential.
