Baskaran was instrumental in launching iview, Australia’s first on-line TV catch-up service which remains the country’s leading video-on-demand platform to this day.
Under his stewardship, iview has seen dramatic growth both in content and audience uptake. The number of monthly visitors has grown from 122,000 in 2008 to more than 1.3 million today, and the service has expanded from a single website to 13 platforms including tablets and mobile, gaming consoles and connected TV devices. In the last three years monthly program plays have grown from 3.5 million to more than 19.5 million, and according to Nielson Online, this makes iview Australia’s most widely used internet TV service.
