How do you grow an international audience for two larrikins and their daggy backyard humour? Valleyarm MD Mark Ashbridge talks channel management, IP protection and monetisation as we take notes.
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Digital
Image: Look out world. Hamish & Andy. Source: Soundcloud.
Hamish Blake and Andy Lee, the best mates with the gift of the gab and a penchant for silly stunts, already have a considerable social media empire. Since forming their duo in 2003 they’ve moved with good-natured ease between radio, TV, podcasts and YouTube. You’ve probably seen them screaming in pain as they subject themselves to being eaten alive by bullet ants, being literally tied together for a week.
Rochelle Siemienowicz is Screen Content Lead at Screenhub. She is a writer, film critic and cultural commentator with a PhD in Australian cinema and was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates'. Rochelle has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, is out with Midnight Sun on October 1, 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk
