How much can you communicate in less than one minute? A lot, as any advertiser or short filmmaker knows. But for those of us over the age of 30, the idea of genuine storytelling on phone screens, in less than one-minute snack-bites, feels, well… so convince us.
The appeal of TikTok remains baffling to many a Mum and Dad, but if there was one take away from Screen Forever’s panels around ultra-shortform content, it was: ‘Get over it, and let them get on with it.’