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YouTube’s TikTok competitor reaches the US

Youtube has started the US Beta for its TikTok competitor, Youtube Shorts. The short-form video format was first announced in September last year.

31 Mar 2021 12:00

Jini Maxwell

Digital

Image: Shutterstock

YouTube is introducing the beta for its new mobile-first short-form content player, YouTube Shorts, to the US, following the success of an initial beta in India. With a new suite of editing tools that are designed for mobile, the platform saw Indian creators garner more than 6.5 billion daily views on new short-form content.

YouTube Shorts has a suite of new, mobile-first creative tools. Image supplied.

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Jini Maxwell

Jini Maxwell is a curator at ACMI, and an award-winning videogame journalist. They curated ‘Honk: Untitled Goose Exhibition,’ co-curate Gay24, a monthly film night showcasing rare, radical and archival queer films. Jini is currently co-curating a major videogame exhibition at ACMI.