Stan – how Mike Sneesby dunnit

In less than five years, Stan has spent $55m on Australian content, is making a profit and believes it has a headlock on the future. Here's how.

When Stan launched on 26 January 2015, it looked like a scrappy union between a faltering Nine Network and a crippled Fairfax. It was hoping to push Foxtel aside and take on the streaming market just as Netflix arrived. It could have been a forlorn hope. 

Five years later, CEO Mike Sneesby faced the kind but enquiring gaze of industry journalist Sandy George at Screen Forever 2019, armed with 1.7 million members and another 2.4 million experimenters through the free month. 

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.