Going global with small productions – and brew some decent beer

Mark Montefiore of Letterkenny and Bad Blood has a unique mind and a feel for starting small and REALLY maximising value.

Mark Montefiore is the extremely effective Canadian producer who works through New Metric Media and is known for comedy series Letterkenny on Hulu and drama Bad Blood on Netflix. He was invited to Screen Forever 2019 for the marketing sessions, but also as post-disruption philosopher of opportunities. 

Letterkenny is an excellent comedy property, which is travelling well and building substantially. He has been determined to use relentless digital engagement to build the brand, including creating an entire beer label in the real world to match the fluid schlurped incessently in the series. 

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.