Like most things teenagers become passionate about – boy/girlfriends, favourite bands, acne – interest wanes. Bebo is passing its use-by date. The social networking site aimed at teens now finds itself alone at playtime, dumped by former friends and searching for relevance. Maybe it should team with the Labour Party.
The social networking site suffers the same problem all child-focused businesses do: kids grow up. All child-focused businesses face this issue but, sadly for Bebo, it’s not the only problem it faces.
