Tilly Norwood, the world’s first AI actor is here – is it time to panic?

The debut of AI actor Tilly Norwood has sparked fierce debate about creativity, ethics and the future of film.
Tilly Norwood in an Instagram post. Image: Eline Van der Velden.

The debut of Tilly Norwood – the world’s first AI-generated ‘actor’ – has triggered panic across the global film industry. 

Bruce Isaacs, film professor at The University of Sydney, sees problems. ‘Previously, agencies represented a Scarlet Johansson or Tom Cruise for what made them distinctive, which is a lifetime of infinitesimal experiences and biological determinants,’ he says. ‘What Tilly promises is not a new actor but an actor that can mimic any form of humanity, which is quite concerning.’

Unlock Padlock Icon

Unlock this content?

Access this content and more

Silvi Vann-Wall is a Melbourne-based journalist, podcaster, critic and filmmaker who loves frogs and improv comedy. They were the ScreenHub Film Content Lead from 2022 to 2025. Twitter (X): @SilviReports / Bluesky: @silvi.bsky.social‬ / Website: silvireports.com