Can fashion film kill the catwalk star?

A new wave of Australian short fashion films is putting catwalks to the test as fashion designers find new audiences and tell their collections' stories in truly innovative and collaborative ways.
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L’Oreal Melbourne Fashion Festival has teamed up with ACMI, Portable.tv and Fed Square to celebrate an art form on the rise with their inaugural Fashion Film Series, a showcase of local fashion films that will amplify Australian talent in truly collaborative ways, and an integral part of the festival’s Cultural Program.

‘The fashion film technique brings a designer’s collection to life in a new and exciting form and the Fashion Film series celebrates the high quality of works from Australian filmmakers. The film series and the medium allows a designer’s digital content to reach a wider and more diverse audience,’ said LMFF CEO Graeme Lewsey.

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Leo Ribeiro
About the Author
Leo Ribeiro is an ArtsHub writer.