Digital distribution is the great hope for many filmmakers – a way to get material out into the world, either as a sole strategy, or as part of a hybrid or traditional distribution model. It’s just a hell of a lot more complicated than it looks.
Tim Sparke, CEO of Mercury Media International, subtitled his talk Digital Distribution in a Traditional Market at this year’s AIDC with “Only for the Brave?” It is certainly a brave new world for filmmakers, with distribution possibilities popping up like mushrooms, and with a few dominant players emerging in certain markets. This is the context within in which your distribution decisions must now be made.
