Atlab and Val Morgan: trialling the digital cinema

Heading inexorably towards the full scale internationally driven digital cinema, Atlab and Val Morgan are trialling a system to digitally encode ads and distribute by satellite to cinemas in Bondi.
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Val Morgan Cinema Network and Atlab announce today a trial for the digital distribution of advertising and theatrical trailer content.

The trial platform will streamline the creation, transmission and exhibition of pre-show content for cinema advertisers and exhibitors.

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