Nintendo and 'Animal Crossing' Lead Surge Of Australian Videogame Market In 2020

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Games industries around the world enjoyed significant growth during a year of COVID lockdowns.

Videogame sales in Australia surged 35% during 2020, states a new report on the global videogame industry put together by, using data from tracker Game Sales Data (GSD). It’s a heartening but unsurprising result given the circumstances surrounding the global pandemic and the housebound nature of most of the population.

Overall, the report states that 1.2 million dedicated game devices were sold in 2020 (up 49%), and 15.8 million videogames were sold in Australia during 2020. Unfortunately, the software data includes some gaps in digital sales from major publishers such as Nintendo and Bethesda. 

Interesting to note is that unlike the market in the US, the UK, and Japan, Australia’s physical game sales trumped the purchases made via digital distribution platforms such as Steam, Xbox Live, the PlayStation Network, and the Nintendo eShop. The report records 8.5 million boxed games sold (up 15%), compared to 7.3 million sold digitally (up 66-68%; there is some inconsistency in the reporting).

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