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The art of a great logline: if you suck yourself in, you will never get out

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The logical processes behind a fine trailer turn out to be a powerful development tool when a project is struggling to be born.

The best tagline I have ever found is for the first Alien film: 'In space, no-one can hear you scream.' I fear the tag for an Australian film about the screen sector would be: 'In development, no-one can hear you dream.'

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