Movie Frenzy puts fat in the long tail

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Distribution companies which used to rely on cinemas have been building ways of putting a tiny bit of icing on the cake by setting up camp in streamerland.

The Australian Home Entertainment Distributors Association (AHEDA) is a peak body representing a variety of companies partly involved in this market. They include Madman, Defiant Screen Entertainment, Paramount Home Media, Roadshow and Walt Disney.

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