Niika Daria is the producer of What About Sal?, which reached the Netflix Top 10 in Australia and New Zealand and is one of the first Australian features led by an actor with Down syndrome. She co-leads Bruce and Pablo Pictures, a female-led Australian production company making socially conscious, commercially ambitious film and television. Niika previously served as Head of Acquisitions for Alan Finney OAM, and has experience as an actress, radio host and charity CEO.