YouTube’s TikTok competitor reaches the US

Youtube has started the US Beta for its TikTok competitor, Youtube Shorts. The short-form video format was first announced in September last year.

YouTube is introducing the beta for its new mobile-first short-form content player, YouTube Shorts, to the US, following the success of an initial beta in India. With a new suite of editing tools that are designed for mobile, the platform saw Indian creators garner more than 6.5 billion daily views on new short-form content. 

YouTube Shorts has a suite of new, mobile-first creative tools. Image supplied.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Jini Maxwell is a writer and curator who lives in Naarm. They are an assistant curator at ACMI, where they also host the Women & Non-binary gamers club. They write about videogames and the people who make them. You can find them on Twitter @astroblob