Taika Waititi directs a Cadbury-funded short to support UK athletes in the (loooong) run-up to the London 2012 Olympics. And a damn fine job of it he does too.
Britain feels about the Olympics as NZ did about the RWC. It’s something to look forward too, instil feelings of national pride, team-building, xenophobia, etc, etc… although there are a lot more chances to win something at the Olympics.
