There is a certain symmetry in the story of Eric Bana and the Australian screen sector. Just 20 years ago he broke through with Chopper, really a small indy film with a first time director, Andrew Dominick who also went on to Hollywood. Now Bana has turned small(ish) indy film The Dry into a box office success, which is a useful breakthrough moment for the sector. It is all in the timing.
Week three and The Dry dropped all of 7%, while gaining 16 theatres and 7 screens. Think of this as a tribute from the ultimate realists as even more exhibitors catch onto the zeitgeist.