The Asian Film Awards (AFA), hosted in Hong Kong each March to coincide with Filmart and the HK Film Festival, has appointed Ms HO Yuet-fung as director. Ms Ho is already in post. She’s probably not a familiar name, but comes to the job with a pretty impressive CV.
The AFA started in 2007, the same year as the broader Asia Pacific Screen Awards (APSA) in Australia, and has built its appeal and profile off the back of the simultaneous and longer-established film festival and Hong Kong Trade Development Council’s Filmart and associated events.