The Advertising Standards Authority has confirmed what everybody knew – that advertising spend last year was a shadow of its former self, except online.
The value of TV advertising has been declining for some time. It peaked in 2005 with revenue of $666 million and 29.9% of all advertising spend. (Other categories are radio, cinema, newspapers, magazines, interactive, outdoor, addressed and unaddressed mail.) By 2008 it had declined to $647 million / 27.9%.
