Sony admits live service strategy hasn’t gone ‘smoothly’

Concord and Marathon have reportedly taught Sony 'lessons' about live service content.
marathon sony gameplay live service

Sony has admitted its live service strategy hasn’t gone ‘smoothly’ to date, with games like Concord and Marathon teaching important lessons for the future. In a recent investor Q&A related to the company’s Q1 2025 earnings (first reported by Edmond Tran of This Week In Videogames), Sony CFO Lin Tao was surprisingly candid about recent missteps.

‘We have Helldivers 2, MLB, [Gran Turismo 7] and Bungie’s Destiny 2. So we have these four live services contributing to sales and profit in a stable manner,’ Tao noted. ‘In terms of the transformation, it’s not entirely going smoothly, but from a longer-term perspective, if you look at the changes over five years, you see that there has definitely been change.’

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Leah J. Williams is an award-winning senior entertainment and technology journalist with a core interest in storytelling and its power in the modern era.