Sony admits live service strategy hasn’t gone ‘smoothly’

Concord and Marathon have reportedly taught Sony 'lessons' about live service content.
marathon sony gameplay live service

Sony has admitted its live service strategy hasn’t gone ‘smoothly’ to date, with games like Concord and Marathon teaching important lessons for the future. In a recent investor Q&A related to the company’s Q1 2025 earnings (first reported by Edmond Tran of This Week In Videogames), Sony CFO Lin Tao was surprisingly candid about recent missteps.

In this meeting, shareholders asked direct questions about the impact of Marathon‘s recent delay, and the nature of Bungie as a studio, which opened the floodgates into a discussion of live service games, and Sony’s future outlook.

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Leah J. Williams is an award-winning senior entertainment and technology journalist with a core interest in storytelling and its power in the modern era.