Box Office: From seasonal cheer, to Oscars season

Let's look at the cruelly overlooked, the chronically successful, and the criminally overconfident releases that showed on our screens this weekend.

There are signs of the season all over the releases this week; Playmobil are clearly going for the school holiday crowd, and a piece of Lego’s huge media success, with Playmobil Movie launching on Australian screens this week. The marketing strategy didn’t seem to fit together quite right, however; despite showing on 207 screens in its first weekend, the film brought in just $120,526, for a screen average of $582.

Speaking of films that I saw advertised and reacted with ‘but who would want to see that?’, The Queen’s Corgi also met some pretty grim numbers in its first week in the colonies. The royal flick showed on 193 screens, to an average taking of $764. Womp womp. 

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Jini Maxwell is a writer and curator who lives in Naarm. They are an assistant curator at ACMI, where they also host the Women & Non-binary gamers club. They write about videogames and the people who make them. You can find them on Twitter @astroblob