ZDF Enterprises GmbH (ZDFE) is pleased to announce that SMC Entertainment Group Inc. (SMC) has been appointed to spearhead all licensing, merchandising and promotional activity for two of its most popular teen series, H20 Just Add Water and Dance Academy, throughout North America, for a five year term. The announcement was made today by Lisa Streff, SVP Licensing, SMC, and Oliver Grundel (Project Manager Merchandising), ZDF Enterprises.
“We are very excited to be working with ZDF Enterprises to build targeted licensing programs for both of these exciting tween/teen properties,” commented Lisa Streff, SVP Licensing, SMC. “As the number one series on Teen Nick, H20 Just Add Water already has a huge fan base in North America, and when Dance Academy launches on Teen Nick later this month, we’re anticipating a similar audience response. We’re eager to talk to manufacturers and licensees at both Toy Fair and Magic, and look forward to developing great partnerships for both series in the U.S. market.”
