The Screen Producers Association of Australia (SPAA) has confirmed that Branded Entertainment will get its own day at the annual Conference on Thursday, 19 November at The Westin Hotel in Sydney.
Branded Entertainment Day will feature three sessions:
When the Story fits the Brand – A Case Study of Baz Luhrmann’s Australia and the partnership with Tourism Australia: a discussion of the strategy behind one of the most successful tourism campaigns in recent years.
