Paris, 21 July 2011 – Reed MIDEM, organisers of the MIPTV and MIPCOM markets, today announced that the great Miramax movie and television studio is, for the first time in the company’s history, exhibiting at MIPCOM 2011, the worldwide entertainment content market, taking place 3-6 October at the Palais des Festivals in Cannes, France. In addition, it was announced that Miramax CEO Mike Lang will deliver a keynote address on Monday 3 October 2011.
“The Miramax film library is among the most respected in the world, and we believe the movies and the brand have tremendous untapped global potential,” said Lang. “MIPCOM represents an exciting opportunity to meet and interact with global decision makers and establish meaningful partnerships. Our key initiatives will include the on-going expansion of our international television and digital sales efforts, development of both distinctive film as well as television programming and our hope to ultimately launch Miramax-branded cable channels as we seek to reach new audiences.”
