BroadcastAsia2012: Stronger Focus on Content Development

Creative Content Production Conference 2012 returns with focus on content creation and distribution for multi-screen environments.
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Creative Content Production Conference 2012 returns with focus on content creation and distribution for multi-screen environments.

SINGAPORE, 21 MAY 2012 – The rise of social platforms is compelling the broadcasting industry to develop content suitable for multi-screen delivery and to reinvent their strategy to successfully engage audiences through social TV. The Content Creative Production Conference at BroadcastAsia2012 is back for its third instalment, bringing together industry professionals in discussions on content formats and mediums, content distribution, as well as production and post-production strategies.

Held from 20 – 21 June 2012 at Suntec Singapore, the Creative Content Production Conference will focus on small screen and big screen production on the first and second days respectively. Expert speakers including Mike Lake, CEO of Pinewood Iskandar Malaysia Studios, Mohen Leo, VFX Supervisor, Lucasfilm Animation, Fotini Paraskakis, Director of Content, Fremantle Productions and Jeffrey Chan, CEO, HK Film Workshop will share their knowledge and experience in all aspects of filmmaking, across various mediums and genres. Two post conference workshops on 22 June will provide tips and tricks to create stunning motion graphics, visual effects, and design a complete 4k post production pipeline, complete with remote editing setup.

“The Creative Content Production Conference serves as a melting pot for industry experts to share their knowledge on content creation and their vision for the future of the industry. This year’s edition will act as a forum for industry players to learn and improve technology and processes to keep up with the evolving landscape and the development of new platforms, such as social media. We are proud to organise the very successful Creative Content Production Conference for the third consecutive year, and we are excited to see what these passionate professionals will ‘create’ at this year’s conference,” said Lindy Wee, Director for PR and Conference at Singapore Exhibition Services Pte Ltd.

The conference will be spread over two days with the Small & Multi-screen Track on 20 June and the VFX, Motion Picture & Feature Film Track on 21 June.

Day 1: Small & Multi-screen Track – Exploring Content And Beyond

While content is king, it is essential for producers to stay ahead of the evolving industry trends in order to be able to deliver their content to ever-expanding audiences, on various platforms, in the most effective way. Speakers on the first day of the conference include representatives from Fremantle Productions, Magic Lantern UK, Social@Ogilvy and Universal McCann, who will discuss the challenges of constantly creating and re-inventing content that keeps audiences engaged and interested.

“With the Internet, a video can reach an audience of millions across the globe easily within a couple of days. Content developers need to look beyond the traditional mediums and stretch their boundaries to include new kinds of content that appeals to audiences today. With Social TV, the role of a producer has shifted – in addition to quality of content, producers must now also devise strategies to leverage the real-time engagement in social media. Only then will they be able to produce content that will truly entertain, educate and engage the public. Coupled with personal devices such as smartphones and tablets and the worldwide popularity of gaming, these developments mean that it has never been more important to understand the core of an idea, the behaviour of the audience and how to get their attention,” said the conference’s visionary speaker, Anthony Lilley, Chief Creative Officer and CEO, Magic Lantern UK.

Day 1 will also feature discussions on how to create content to appeal to specific target audiences on various platforms. A panel discussion titled, ‘Monetisation of Content’ will help attendees gain a deeper understanding of what content buyers now look for while buying content, the different types of formats for different regions, and what some of the most sought-after genres and stories are for the year ahead.

Universal McCann will present the latest findings from wave 6 of its on-going social media tracker study, revealing where huge requirements for content exist and the production and diffusion of content in Asia.

Day 2: VFX, Motion Picture & Feature Film Track – Exploring Technology Trends And Beyond

The second day of the conference will see representatives from Blackmagic Design, HK Film Workshop, Lucasfilm Animation Singapore, Pinewood Iskandar Malaysia Studios, Rhythm & Hues Studios and Widescreen Media discussing various aspects of production and post-production and also new and upcoming technology trends in VFX and film production.

Mohen Leo, VFX supervisor of Lucasfilm Animation Singapore, will share case studies from ILM Singapore on breaking down the VFX pipeline as he talks about his rich experience working on Hollywood projects such as Star Wars Episode 1 and 2 and Pearl Harbor and more recently, supervising the visual effects team for Pirates of the Caribbean: On Stranger Tides and production of Mission Impossible: Ghost Protocol, where he worked on-location in Dubai.

A separate session highlighting how visual effects can help turn challenging story ideas into reality will allow delegates to learn specialist techniques of visual effects such as stereoscopic (3D), motion control and motion capture.

The Place to Be for Content Producers

The Creative Content Production Conference will culminate with two dedicated half-day post conference workshops on Friday, 22 June. “Digital Feature Film Workflows – Doing it Right for Editing and VFX” will focus on using an end-to-end solution to produce content for different mediums including film while “Creating Stunning Motion Graphics and Visual Effects for Films and Animations” will offer tips & tricks on how to create stunning visual effects shots and motion graphics elements with significant time efficiency.

Complementing the Creative Content Production Conference, BroadcastAsia2012 will bring back the Cinematography/Film/Production techzone this year. The techzone will see an increase of about 14% as new exhibitors such as Tiffen, Miller, Scubacam, and Kinoflo join the show. Returning exhibitors such as Blackmagic Design, Matthews Studio Equipment, Cine Equipment, Miller, ScubaCam and The Media Village will be back to launch their latest products.

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