How to advance and protect creative ideas in a bureaucracy

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Tell stories, make your gang small, learn how to work meetings - key lessons on imagination in a huge bureaucracy, all from Cecilia Ambros, who controls the creativity in Amazon.

Ultimately, a great idea happens because of a determined group working in unison to a plan. Image: Nasr Ol Molk Mosque in Shiraz, Iran, from Flickr.

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