How to advance and protect creative ideas in a bureaucracy

Tell stories, make your gang small, learn how to work meetings - key lessons on imagination in a huge bureaucracy, all from Cecilia Ambros, who controls the creativity in Amazon.
[This is archived content and may not display in the originally intended format.]

Ultimately, a great idea happens because of a determined group working in unison to a plan. Image: Nasr Ol Molk Mosque in Shiraz, Iran, from Flickr.

Cecilia Ambros is the Head of Design Research at Amazon. In Linkedin-speak, she is ‘responsible for developing innovation strategies by identifying opportunities, creating user-centric plans and developing narratives to drive organizational change and stakeholder engagement.’

Unlock Padlock Icon

Unlock this content?

Access this content and more

David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.