Bachelor of Marketing and Media

Digital media has had a profound influence on the marketing landscape. Google Ads, email campaigns, influencer marketing, gamification, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.

The Bachelor of Marketing and Media provides a uniquely integrated approach to marketing and media studies. It’s a boutique degree that fosters an open, collaborative and agile mindset, which will set you up to excel in a variety of professional roles across FMCG, media and communications, hospitality, pharmaceutical, retail, technology, e-commerce, travel and beyond. Ensuring the degree lives up to its reputation, you’ll be taught by award-winning teachers frequently sought for expert commentary and have access to state-of-the-art facilities, including one of Australia’s best-equipped screen studios, a high-spec digital newsroom, and advanced radio and podcasting production studios.

Key features

• Focus on your career from day one

  Enhance your employability through career mapping, targeted workshops and discussions with industry partners about your aspirations.

• Engage extensively with local and global brands

  Tackle real client challenges, gain practical experience, be mentored and attend guest lectures – all with potential employers.

• Combine business expertise with storytelling and production

  Develop unrivalled skills under research-active teachers who bring the latest global insights and innovations to the classroom.

• Gain exposure to cutting-edge trends and unique units

  Study dynamic fields like MarTech, alongside emerging ethical and legal issues in areas such as IP, data privacy, AI and fake news.