The smaller cinema sector represented by Independent Cinemas Australia has so far survived everything COVID could throw at it, and is still alive and kicking. At the moment, 75% of pre-pandemic turnover seems to be a temporary normal as the sector hopes to recover from a dud Christmas.
ICA president Scott Seddon, the proprietor of Scotty’s Cinemas just north of Newcastle, has been a determined activist in the campaign to get a tranche of money from the federal government to get through hard times.
