Film Victoria becomes VicScreen

The name change comes as the agency launches a new production fund and specialist skills program for the state.
Minister Pearson, Caroline Pitcher and Joanna Werner announce changes to Film Victoria.

Screen development agency Film Victoria has been re-branded VicScreen to recognise Victoria’s growing strengths in areas such as digital games, and to promote Victoria as ‘a global screen powerhouse’. The change comes as the agency launches a new production fund and specialist skills program.

CEO Caroline Pitcher said: ‘Today Film Victoria builds on its rich legacy of screen industry support and evolves into VicScreen, better representing the entire screen ecosystem and promoting Victoria as a world-leading centre for screen. Victoria is an epicentre for games development in our region and I’m excited that our name now fully represents such important sectors of our industry.’

Minister for Creative Industries Danny Pearson joined Pitcher, Producer Joanna Werner and Videogame Developer Liam Esler on the set of the new Victorian-made TV series Crazy Fun Park to launch the Victorian Production Fund, a $40 million program that will increase support for Victorian-led film, television, digital games and online content created in the state.

The fund aims to deliver diverse and compelling content for local and international audiences. It is expected to inject $130.5 million into the Victorian economy every year, as well as creating the equivalent of 3,700 full time jobs over four years.

A new $2.6 million Specialist Placement Program has also been established to address critical skills gaps across the screen ecosystem. Its aim is to grow the local talent pool to fill in-demand roles, including production accountants, location managers, script editors, post-production supervisors and games marketers.

Both programs are supported as part of the Victorian Government’s $191.5 million VICSCREEN strategy, which is investing in new talent, skills, businesses and events to grow the state’s screen industry.

Visit VicScreen for more information.

Paul Dalgarno writes novels: A Country of Eternal Light (2023) and Poly (2020); memoir: And You May Find Yourself (2015); and creative non-fiction: Prudish Nation (2023). He was formerly Deputy Editor of The Conversation and joined ScreenHub as Managing Editor in 2022. Twitter: @pauldalgarno. Insta: @narrativefriction