Creating engaging film marketing materials

Driven by frustration, Demi Hopkins from creative agency Carnival Studio has published a free guide to planning and capturing great key art.
Key Art Guide Carnival Studio

Key art is the face of your project. It’s the imagery used to sell a film or TV series in just a few seconds. The pictures, words and messages in the poster, thumbnail are meant to grip viewers and make them want to find out more.

What mood do you want to create? What’s the genre? Who’s the talent selling the story? How do you craft a sticky campaign that stands out in a crowded content marketplace? Australian feature films especially need all the help they can get.

Unlock Padlock Icon

Like this content?

Become a Member and unlock unlimited Access today

Rochelle Siemienowicz is a journalist for Screenhub. She is a writer, film critic and cultural commentator with a PhD in Australian cinema. She was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates' and has written a memoir, Fallen, published by Affirm Press. You can find her on Twitter and Instagram

Unlock Padlock Icon

Support us to keep providing
Screen news and jobs

Become a member and unlock access to jobs and all premium articles and news content