Creating engaging film marketing materials

Driven by frustration, Demi Hopkins from creative agency Carnival Studio has published a free guide to planning and capturing great key art.
Key Art Guide Carnival Studio

Key art is the face of your project. It’s the imagery used to sell a film or TV series in just a few seconds. The pictures, words and messages in the poster, thumbnail are meant to grip viewers and make them want to find out more.

What mood do you want to create? What’s the genre? Who’s the talent selling the story? How do you craft a sticky campaign that stands out in a crowded content marketplace? Australian feature films especially need all the help they can get.

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Rochelle Siemienowicz is the ArtsHub Group's Education and Career Editor. She is a journalist for Screenhub and is a writer, film critic and cultural commentator with a PhD in Australian cinema. She was the co-host of Australia's longest-running film podcast 'Hell is for Hyphenates' and has written a memoir, Fallen, published by Affirm Press. Her second book, Double Happiness, a novel, will be published by Midnight Sun in 2024. Instagram: @Rochelle_Rochelle Twitter: @Milan2Pinsk